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Zanmang Loopy is a captivating character that originated from the beloved South Korean children's animation, Pororo the Little Penguin. Initially a friend of the main character Pororo, Zanmang Loopy has evolved beyond its roots to become a cultural icon, especially among the Generation Z in Asia. Zanmang Loopy's has gained immense popularity due to her unique personality, which resonates with the young adult audience. Zanmang Loopy is known for her seemingly mild-mannered front, coupled with a knack for holding back harsh words, a trait that humorously represents the pent-up feelings of office workers. With over 4.4 million followers on the social media platform Xiaohongshu and high-ranking emojis on WeChat. The character has even partnered with major brands such as PUBG MOBILE, Miniso, Crocs, Casetify, BVLGARI, MINI, LOREAL for collaborations, further cementing its status as a beloved figure in popular culture.

GG-BOND, a beloved IP, made waves in 2024 with over 35 billion social media topics and 40+ hot topics exposed 350 million times. Co-branding with Egg Party and Game for Peace reached 240 million views. Flash mobs in major cities and the GG-BOND X TOPTOY blind box series, selling over 600,000 units, were highlights. Winsing Animation's creation, with 20 years of success, boasts a fanbase of over 10.67 million, leveraging innovative marketing and community engagement to boost sales and brand value.

For 20 years, B.Duck has focused on originality and appealing to young consumers. Recent upgrades introduced categories like 3C products and plush bags, alongside new offerings such as the Bean Duck Series and plush keychains that resonate with Gen Z. Collaborations with art and Pop-toy brands created limited blind boxes, attracting toy enthusiasts. The brand expanded sales channels both online and offline in Greater China and SEA markets, and in October 2024, hosted a successful Art Toy Fest pop-up in Thailand. B.Duck's flagship store on platforms like Shopee and Lazada enhances its visibility and sales in Southeast Asia.

In 2024, Sanrio Characters achieved remarkable success, generating $1.76 billion in Asia and a record $63.65 billion market capitalization. Collaborations with over 150 companies launched more than 30,000 SKUs, engaging over 100 million consumers globally. Hello Kitty’s 50th anniversary was celebrated with impactful collaborations that more than doubled the IP’s licensing revenue, while Sanrio ranked second in IP sales during Tmall’s 618 Shopping Festival, showcasing its widespread appeal. The "Hi! Sanrio" event in Shanghai attracted 20,000 fans, with plans for an even larger festival in 2025. Through innovation, creativity, and timeless charm, Sanrio Characters continues to captivate audiences worldwide.

NetEase's Eggy Party is a globally popular casual party game with 600M registrations (100M MAU/40M DAU). Its Douyin/Kuaishou hashtag has over 30B views, with 500M+ daily impressions. Renowned for youth - driven social systems and IP value, such as some showcases as KFC, Mixue Ice Cream & Tea, Oreo, WALOVI, Pizza Hut, Alpenliebe, and Doublemint, etc., Eggy Party is setting new gaming IP commercialization standards.

Legendary artist Jean-Michel Basquiat’s “Crowning Journey”. The event showcases Basquiat’s bold and innovative spirit and chronicles his rise from street artist to a celebrated art icon. An icon of Basquiat's work, his crown motif is a symbol of power. Basquiat used the crown to elevate subjects of his paintings, but also to comment on power dynamics present in his work. “Crowning Journey” is brilliantly presented across four major areas at City of Dreams Macau. Large-scale installations, multimedia, and immersive and interactive multi-dimensional experiences take the audience on an unprecedented journey, inviting them to explore the thoughts and ideas of Jean-Michel Basquiat.

Suzhou Museum IP, with its profound cultural heritage and unique oriental aesthetics, refines multidimensional cultural veins, helping brands achieve breakthroughs. The enhancement of its market recognition and brand value reflects the rise of the domestic cultural and museum creative industry, becoming a benchmark for cultural innovation.

Since launching its licensing program, the British Museum has forged partnerships with 150+ brands like Microsoft, L’Oréal, Coca Cola and Kindle, expanding its reach through curated location-based projects and exclusive retail collaborations. These ventures have captivated audiences across diverse markets, blending cultural heritage with modern innovation. With total sales of licensed merchandise exceeding 200 million RMB per year, the Museum continues to set benchmarks in cultural commercialization, strengthening its global influence and engagement.

The Metropolitan Museum of Art partnered with Starbucks to launch a limited-edition art collaboration in summer 2024, featuring five products inspired by Matisse’s iconic works. Combining Fauvist designs with Starbucks’ beverages, the collaboration created a unique coffee experience. Creative 3D ads at Jing'an Temple Station drew widespread attention, while premiums like tote bags and fridge magnets sold out quickly. The collaboration achieved strong sales performance in China. This project refreshed Starbucks’ packaging with French romanticism and supported The Met’s mission to make art accessible and relevant to diverse audiences.

"Leo Lionni's Friends" is a brand inspired by Leo Lionni's picture books such as "Swimmy", "Frederick" and "Little Blue and Little Yellow". It offers products such as clothing, toys and tableware featuring his unique illustrations and messages about friendship, courage and self-esteem. The brand collaborates with various companies and holds exhibitions that appeal to both children and adults in Japan. Collaborations with brands such as Coleman, LeSportsac and BANDAI help to recreate his illustrations while maintaining the charm and philosophy of his work. Starting in 2024, the third Leo Lionni travelling art exhibition will continue to captivate people throughout Japan.

Kellogg's is the world's leading cereal and innovative food company, operating in more than 180 countries with iconic brands such as Coco Pops and Corn Flakes. Kellogg's is recognized not only as a cereal manufacturer, but also as a highly trusted lifestyle brand with strong success in apparel and general merchandise. In Asia, non-food licensing is active in Japan, Korea, China, Hong Kong, Taiwan, Thailand, Indonesia, Singapore, Australia and NZ. With iconic characters like Tony the Tiger, Kellogg's licensing programs have been in place for over 20 years, particularly in Japan, where licensed products are sold in over 2,000 outlets.

Pixar has transformed into a trendy lifestyle brand that resonates with young generations in Mainland China. In winter 2024, "Sweet Dreams" introduced beloved characters into unique cotton candy shapes, immersing consumers in a dream full of imagination. The initiative engaged 58 licensees and featured three large-scale mall events, attracting 15 million visitors and receiving highly positive media feedback. By capitalizing on Double 11 shopping festival, it achieved $11 million in GMV and generated over 4 billion media impressions, engaging 2.7 million consumers and creating significant social media buzz, further strengthening Pixar's connection with local young audiences.

In 2024, Coca-Cola Global Licensing broadened its worldwide scope by orchestrating innovative collaborations and product launches synched to support new beverage releases, musical milestones, and more. Forging strategic partnerships with trendsetters and key retailers, Coca-Cola showcased distinct products, captivating consumers globally and garnering approximately $1 billion at retail.The Coca-Cola Company partnered with stellar companies including Oreo, Converse, Popmart Monsters, GERM drinkware, etc. The brand garnered 1.5 billion impressions for licensed merchandise supporting The Coca-Cola Company brands. With limited edition food collabs featuring a BFF program betweenCoke and Oreo, Coca-Cola extended their brands to engage with consumers through new product formats.

Celebrating the 50th anniversary of Hello Kitty in 2024, this iconic character has achieved remarkable milestones. Collaborations with global brands like Chow Sang Sang, BOSIDENG, and Clinique more than doubled licensing income year-on-year, driving record sales growth. The "Hi! Sanrio" event in Shanghai captivated fans across Asia, while Hello Kitty made her first cover appearance on L'OFFICIEL China August 2024, showcasing her sweet and cool charm continuously. Both sustainable art and digital innovations highlighted her cultural relevance. Advancements in image, digital technology, licensing, fashion, and sustainability further solidified her influence, proving Hello Kitty’s enduring legacy as a global icon.

In 2024, Chupa Chups collaborated with several fashion brands, notably Fendi, launching a luxurious lollipop holder as part of the Autumn-Winter 24 collection. This sought-after accessory quickly gained popularity, contributing to over $50 million in sales from brands like American Tourister and Sandbox among young consumers. The collection received widespread acclaim on social media, with pop-up store launches engaging millions. Overall, these collaborations generated over $100 million in sales, reaching over 1 billion young consumers across various channels in Asia.

In 2024, Sanrio Characters continued to create all-new entertainment experiences. The inaugural "Hi! Sanrio" festival in Shanghai attracted nearly 20,000 fans, featuring DJ Hello Kitty’s mainland China debut, collaboration stages, exclusive merchandise, and over 20 interactive activities, showcasing Sanrio Characters’ boundless charm. During Tmall’s Super Brand Day, Hello Kitty made her first cover appearance on L'OFFICIEL China. With over 30,000 SKU licensed products launched through collaborations with more than 150 brands, Sanrio Characters achieved record growth while bringing happiness and smile to millions of people.

Squid Game continues to be one of Netflix’s most-watched series globally. The second season, released on December 26, 2024, has spurred collaborations across the APAC region. Brands such as Bibigo, HiteJinro, GU, Est Cola, Mama Noodle, and Mister Potato have partnered with Squid Game for unique promotions and special programs, engaging fans in innovative ways. The show’s impact in Asia is evident through strong product sales and widespread conversation. Collaborations with local brands have boosted both online and in-store sales, increasing the visibility of Squid Game-themed products like apparel and collectibles, which reflects its enduring cultural influence.

Deadpool & Wolverine has become the top-grossing R-rated film of all time at the global box office. To celebrate its release and Marvel’s 85th anniversary, Disney partnered with top brands for product launches and held a world talent tour in Shanghai featuring Ryan Reynolds and Hugh Jackman. Themed outdoor captivated the city, while a Marvel booth at Bilibili World attracted 200,000 fans in one weekend. Themed products sold out rapidly at ChinaJoy, with many ranking as top-selling items. Activation in Shenzhen engaged over 4.7 million consumers, showcasing multiple installations and product offerings, and generated over 3.5 billion social media impressions.

In 2024, Sesame Street marked its 55th Anniversary with a vibrant celebration across the region. Fans of all ages joined the fun at themed events at SM Malls in the Philippines plus others in Indonesia and Malaysia, and the magical Sesame Street Holiday Experience and Jolly Walk at Harbourfront Centre Singapore. Innovative brand collaborations also took center stage, such as SEALECT canned tuna in Thailand—a Sesame Street licensing first—alongside stylish launches with HYPE, Mossimo, OverThePitch, Rama Foundation, Playkit and more. Festivities extended to Korea with a Holly’s Coffee promotion, and a dynamic popup exhibit featuring iconic artist Grafflex.

Keep's Crayon Shin-chan themed series medals are extremely innovative in the current medal designs on the market. They break the limitations of flat medals and use 2D combination assembly gameplay to show 3D visual effects, giving users an animated visual presentation. While restoring the plot, it gives users a more novel interactive experience. In addition, the Shin-chan medals more vividly restore the scenes in the animation through three-dimensional plug-ins, lampshade accessories, scene stacking, and mechanism treasure gameplay, integrating multiple elements such as medals, toys, ornaments, and figures, which enhances the fun. At the same time, through these highly creative prizes, it also attracts a larger group to participate in the national movement, allowing trendy toys and sports to be organically combined.

NetEase's Eggy Party is a globally popular casual party game with 600M registrations (100M MAU/40M DAU). Its Douyin/Kuaishou hashtag has over 30B views, with 500M+ daily impressions. Renowned for youth - driven social systems and IP value, such as some showcases as KFC, Mixue Ice Cream & Tea, Oreo, WALOVI, Pizza Hut, Alpenliebe, and Doublemint, etc., Eggy Party is setting new gaming IP commercialization standards.

LINE FRIENDS, for its exclusively cooperated content-based IP "JOGUMAN", created the themed art exhibition "JOGUMAN IS HERE" in Shanghai from August 30th to October 7th, 2024. This exhibition represents an innovative practice of LINE FRIENDS in empowering the IP with influence and commercial value. To convey the "same as me" emotions, daily life scenarios and social spaces were created for young people to release the inner healing power. Other IPs such as TYAKASHA and CASETiFY were collaborated with to promote IP commercial value. The total exposure of JOGUMAN accumulated to over 212 million and the exhibition attracted over 23,000 visitors.

Suzhou Silk Museum preserves and promotes Suzhou's silk heritage through a vast collection of artifacts and artworks. It expands its reach via collaborations with brands like Roborock, KANS, Azur Lane, and Shure, and engages a younger audience through active social media presence on Weibo, WeChat, and Douyin.

LINE FRIENDS, as the global exclusive operator, launched "SEALOOK" in the Chinese market. As the key "IP content commercialization operation" local project at the beginning of 2024, "SEALOOK" represents a bold breakthrough in "IP + content" exploring the commercialization model to further enrich the popularity and continuously empower the commercial value of IP licensing. Focusing on social media platforms to inspire consumer emotional resonance and in collaboration with Shanghai Metro and Meiluo City to immerse in urban space and penetrate various outdoor scenarios, a full chain for new merchandise through online and offline flagship stores were also created.

"White Snake: Afloat" has reached licensing cooperation with nearly 20 brands, and this cross-border co-branding activity not only enhances the commercial value of the film, but also allows the audience to interact more with the characters and stories, and feel the emotional value brought by the film at a deeper level. The categories involved in the licensing cooperation include exhibitions, games, books, catering, sporting goods, fast sales, skin care, plush, two-dimensional derivative peripherals, etc., with an overall sales scale of 3 million US dollars, and the authorized partners continue to join and participate in it. The overall audience and social response were more positive.

The Starbucks collaboration is one of the biggest F&B promotions created for Miffy, perfectly blending Miffy’s timeless charm and Starbucks’ iconic appeal. First launched in Singapore were mugs, tumblers, tote bags, and Miffy plush doll dressed in Starbucks apron. Building on this success, the program extended to Thailand, Vietnam, and to Hong Kong where there was even an exclusive SKU and Miffy meet & greet. The exceptional impact of the collaboration brought in more than USD 3M sales across the region, and this figure is expected to grow more than double in 2025, expanding to Malaysia, Indonesia, Taiwan, and more.

For the first time, Burger King Philippines, debuted a localized campaign for Marvel Studios’ “Deadpool & Wolverine”. They created two limited-edition “Best Bubs” burgers: the “Chimi-Merc Burger” as a tribute to Deadpool with striking red buns, black sesame seeds, and a special chimichanga sauce and the “Bacon-Claw Burger”, inspired by Wolverine, with vibrant yellow buns and black sesame seeds. Complete with special edition wrappers, the burgers were available in all 130+ Burger King stores in the Philippines and across all food delivery channels. The innovative burgers delivered an impressive Php 103M or USD 1.7M in gross sales during the campaign period.

Burger King also brought Marvel-style chaos to their platforms, theming their social channels, app and web touchpoints with graffiti, with the latter also allowing fans to score tickets to a movie screening. Overall, it gave them a huge boost in total brand awareness by 550bps with 54M digital impressions during the campaign period.

Burger King didn’t stop there: they extended the mayhem on-ground by transforming one of their branches with a bold new look, as if it had been playfully “vandalized”. The creative chaos included character motifs, themed graffiti in the drive-thru and more led to 20% increase in total gross sales for the said branch or 1.6M incremental gross sales.

All those bold initiatives not only ensured the success of the collaboration with Disney , but also reinforced Burger King Philippines’ reputation as a fearless challenger brand.

[Wanda Movies × Genshin Impact] Pioneered the domestic cinema and game deep linkage model, with the "Film Game Comic Expo" innovative experience detonating the entire network. Create China's first Genshin Impact-themed Pain Hall, featuring mini comic exhibitions, live broadcasts on large screens, and immersive game interactions, in collaboration with 706 Wanda Cinemas nationwide, 6,100 screens, and over 5,000 outdoor large screens to build a comprehensive marketing matrix; Launch movie-level limited edition peripherals and customized packages, achieving a linked peripheral sales of over 64 million. Directly leverage a box office increase of 13 million, drive commercial sales over 100 million, achieve over 100 million+ exposures in online discussions, and set a new benchmark for cross-dimensional cooperation in the entertainment industry.

The REDMI × Automobili Lamborghini Squadra Corse collaboration marks an exciting crossover, seamlessly integrating technology and luxury. The partnership showcases Lamborghini-inspired designs featuring sleek lines and iconic logos, complemented by REDMI's cutting-edge technology such as high-resolution screens and powerful processors. This unique fusion has significantly boosted REDMI's market presence and sales, appealing to both tech enthusiasts and luxury seekers. The overwhelming success of this collaboration has provided invaluable experience and insights for future partnerships, setting a high benchmark for brand integrations.

Est Cola’s “est x Squid Game 2 Dare to Be Awesome” campaign celebrated Squid Game Season 2 with a Gen Z-focused marketing strategy. The launch event at Siam Square drew over 30,000 fans, celebrities, and artists. The nationwide tour distributed over 500,000 samples of the new “est CocoMansi” flavor, featuring packaging with Squid Game’s iconic “Younghee.” Consumers could win gold prizes by collecting character-themed product designs, and exclusive merchandise, such as player jackets, was sold at retailers. The campaign, which included digital ads and “Younghee” installations in Bangkok, enhanced Est Cola’s brand identity and solidified its position in Thailand’s competitive market.

HEYTEA’s collaboration with Studio Ghibli Exhibition featured beloved characters Totoro and No-Face in the HEYTEA BoboShake. Innovative pre-launch activities, like online Q&A games tied to the Studio Ghibli Exhibition, built anticipation while attracting new audiences. Creative tear-off cup stickers and sleeves doubled as collectibles, paired with movie-inspired quotes that deepened emotional connections. The campaign drove impressive results: 3 million cups sold in 30 days and 20% new customer growth. Social media buzz soared with 13.5 million+ exposures, 4 million+ official views, and 3.29 million interactions under #HEYTEA x Miyazaki#, solidifying the project’s cultural and commercial success.

Celebrating the 50th anniversary, TKK Taiwanese Fried Chicken launched its first-ever licensed collaboration with The Powerpuff Girls. The campaign embraced a Y2K approach to connect with younger audiences. The partnership introduced exclusive food packaging, limited-edition flavors inspired by The Powerpuff Girls’ iconic colors, and collectible premiums from tumblers, magnet, bags, caps and drink holders thus created extensive buzz and engagement among fans. Generated over US$1.3M in sales within 2.5 months in Taiwan. Featured in 30+ media outlets and 500+ posting. This groundbreaking collaboration redefined TKK’s identity, positioning it as a vibrant and dynamic brand that resonates with the young generation, embracing modern culture trends.

For the first time in SEA, Disney brought to life the biggest Disney-themed toys and collectibles event in Thailand, featuring of fan-favorite Disney, Pixar, Marvel and Star Wars characters, Disney Toy Expo Thailand (DTX) 2024 was held at central world mall in Bangkok from 15-18 August to brought together 30 brands spanning Local, Regional and Global. DTX saw footfall from more than 640,000 visitors, > $2 million in media value, with a reach of +100 million across social and digital platforms. DTX became a trending topic on X with the hashtag #DTX2024xFourth-taking the No.1 spot on the trends during the event.

The inaugural Hi! Sanrio Festival, held in Shanghai from October 6th-7th, 2024, dazzled audiences with its vibrant celebration of Sanrio Characters. Spanning over 10,000 square meters, the festival welcomed nearly 20,000 fans, 76.1% under 35, showcasing five themed zones for performances, IP interactions, dining, and merchandise. Highlights included DJ Hello Kitty’s China debut, dance shows by 12 Sanrio characters, and groundbreaking collaborations with Chinese and Japanese idols. Designer signings, including Yumiko Yamaguchi, went viral online, amassing millions of views. Dominating social media trends, this festival set a new benchmark for character-driven events.

In 2024, Hello Kitty celebrated its 50th anniversary with a groundbreaking event in Thailand, offering an immersive experience for fans. House of Illumination, in partnership with Pacific Licensing Studio and Sanrio Southeast Asia, launched Hello Kitty Ticketed Exhibition: Celebration of Friendship at Central World. Spanning 2,300 square meters, it featured eight interactive zones with themed merchandise, photo spots, food, and immersive technology. Additionally, the Sanrio Characters: Funtastic Exhibition expanded the event, showcasing beloved characters like Kuromi and My Melody with dance performances and activities. Selling over 30,000 tickets in a month, it earned USD 900,000 in media value and a 5X brand awareness ROI.

The 2024 Children’s Festival at Gardens by the Bay, inspired by Disney and Pixar’s Inside Out 2, was Southeast Asia’s only large-scale outdoor carnival themed around the film. Held at Supertree Grove, it featured interactive installations like Expression Doodles and Memory Orb Mountain, encouraging exploration of emotional well-being through play. The festival’s special edition light and sound show, Medley of Emotions, captivated audiences, while its strategic timing with the film’s release boosted engagement. Celebrating its 10th anniversary, the festival drew a record-breaking 1.3 million visitors, cementing Gardens by the Bay’s reputation as a premier experiential destination. 

In 2024, Lippo Mall Puri in Indonesia partnered with Pacific Licensing Studio and Sanrio Southeast Asia to celebrate Hello Kitty’s 50th anniversary with Utopian Town from December 6 to January 5. The event featured a Hello Kity Street Run with more than 5,000 participants, a mall event with thematic activities, fan’s meet & greet with Hello Kitty, and a fashion show highlighting our collaboration with five Indonesian designers for apparel, footwear, sportswear and accessories.The Sanrio Pop-Up Retail area generated more than USD 150,000 in retail sales over 27 days.Mall traffic doubled, with 600,000 social reach and 400,000 impressions, the event reinforced Hello Kitty’s immense popularity in Indonesia.

On Hello Kitty’s 50th anniversary, Chow Sang Sang showcased its visionary brand strategy by collaborating with Sanrio to launch nine exclusive jewelry designs. This groundbreaking fusion of classic IP and modern craftsmanship captivated young, fashion-forward consumers, reinforcing Chow Sang Sang’s industry leadership. Through innovative social media campaigns, the project achieved 58.1 million exposures, 103,000 interactions, and 80,000 new memberships, driving unprecedented engagement. Limited-edition stores saw sales grow over fivefold, with gross profits quadrupling—a testament to the brand’s exceptional cross-border collaboration, creativity, and marketing prowess.

CHJ's Crayon Shin-chan Jewelry Collection achieved success through multifaceted innovation. The packaging features a surprise drawer mechanism that pops up the character upon opening. Product designs blend enamel craftsmanship with iconic characters like Shin-chan and Shiro, highlighted by the gold-chain "Shin-chan Walking the Dog" piece recreating anime scenes. A purchase incentive offering IP-themed badges spurred social media engagement. Sales surpassed $5 million in 2024, driven by over 30,000 fan purchases and high satisfaction. Distribution expanded to 1,000+ offline stores and key e-commerce platforms, fueling its popularity. The collection’s creative integration of IP, interactive marketing, and omnichannel strategy underscores its strong market potential.

Uniqlo’s graphic T-shirt brand, UT, launched a special collection by Japanese artist Yu Nagaba, featuring designs inspired by Disney, Pixar, Star Wars and Marvel films, emphasizing themes of love, bonds and togetherness. Released in August 2024, the collection included 28 SKUs, selling out within three months and generating approximately $10 million in retail sales. A themed shopping experience in Shanghai accumulated over 130K footfalls, and collaborations with 40 content creators garnered over 2 million social media impressions. Additionally, pre-movie ads achieved over 5 million social media exposures, reaching a potential audience of 15 million, enhancing brand awareness among young consumers.

Honoring the 90the anniversary of Donald Duck, Adidas AG has partnered with Disney to launch a Huey Dewey Louie themed collection in July 2024 through the “Power of Three” concept. The nostalgic collection features 39 SKUs, blending ADIDAS Originals with Disney storytelling. Achieving remarkable success, sales order volume doubled, and the sell-through rate reached 80% within five months, generating over $20 million in retail sales. Enhanced flagship store visuals and collaborations with influencers on Rednote and Douyin resulted in over 100 million social media impressions, ensuring strong connections with younger audiences and paving the way for future product development.

FILA KIDS has joined forces with OSAMU GOODS to launch a collection designed to keep kids cozy and stylish this winter. Featuring hoodies, vests, down jackets, and trousers adorned with Osamu’s signature characters, the collection combines vibrant hues and retro-inspired aesthetics, nostalgia and contemporary flair. Available across all online flagship stores, mini-programs, and over 600 physical stores, this collaboration has driven remarkable success: Sales surged post-launch, with multiple pieces selling out as instant best-sellers. Social media buzzed with UGC endorsements, amassing over 60 million views, further cementing the collection’s status as a winter wardrobe essential.

Gukoo × Sanrio Characters has redefined homewear by blending timeless IP charm with playful, sweet designs, captivating a broader audience, especially trend-conscious youth. Leveraging platforms like Xiaohongshu, Douyin, and WeChat Video, the collaboration ignited consumer enthusiasm through live streams, celebrity styling, and variety show features. As of November 2024, co-branded products exceeded expectations, generating over $13 million in sales. This partnership not only solidified Gukoo’s industry leadership but also set a benchmark for innovative cross-border collaborations, earning widespread market acclaim.

Through its collaboration with Sanrio Characters, Holiland has masterfully captured the hearts of young people, particularly those born in the 1990s, by blending creativity and quality in its product design. Leveraging iconic characters like Hello Kitty and Kuromi, Holiland broke traditional category barriers, creating viral marketing campaigns and expanding consumer demographics. Celebrating Hello Kitty’s 50th anniversary, it launched exclusive cakes, cookies, and best-sellers like half-baked cheese, generating over 10 million dollars revenue. This innovative approach not only drove record sales but also solidified Holiland’s youthful brand transformation, earning its fifth consecutive "Top Ten Bakery Brands in China" title.

DQ has established a significant presence in China with 1,300 stores. DQ co-branded with Moomin to launch the "Moomin x DQ Heal the World" series. This collection features Green Oolong Light Milk Tea, “Moomin's Adventure” vanilla-cookie flavour ice-cream, along with Moomin-branded fleece blankets and stickers. Following the official launch, a promotional campaign was initiated, leveraging over 100 KOLs and KOCs to advocate "Moomin x DQ Healing Series" collaboration. An online photo campaign also took place, achieving more than 500,000 impressions. With the linkage of Moomin x DQ's official online matrix promotion, all the products were sold out within two months.

Founded in 1928, PASTELARIA YENG KEE is a high-quality bakery souvenir shop with a long history in Macau. Collaborating with the 75th Anniversary PEANUTS, a globally beloved and iconic IP. We have the first Snoopy-themed shop in 2024, featuring a 2.7-meter tall giant JOECOOL as the iconic attraction. This unique collaboration seamlessly blends the timeless charm PEANUTS with the traditional craftsmanship pastry, offering customers a diverse "Eat, Play, Fun" experience. The range of Snoopy-themed pastries, fresh baked Portuguese egg tarts made on site, unique packaging designs that incorporate local Macau culture with characters, making them perfect as gifts or collectibles.

PepsiCo Foods Taiwan partnered with Netflix's Squid Game 2 for an exclusive collaboration with Lay's. This partnership features 11 new packaging designs, including four limited-edition co-branded flavors. The campaign also introduced a unique redemption program, offering an interactive experience for fans. This collaboration capitalized on Squid Game's global popularity, resonating strongly with consumers in Taiwan, Hong Kong, and Macau. The campaign was well-received, with high engagement and excitement surrounding the new flavors and immersive activities. This successful partnership increased brand visibility and effectively leveraged Squid Game’s cultural impact across key markets in Asia.

Inspired by the incredible cultural diversity of the animated film Zootopia, Holiland launched a delightful collection of sweet treats in September 2024. The lineup includes an array of products including paw-shaped pastries, and Clawhauser’s favorite donuts, each featuring vibrant character-themed designs. The paw-shaped pastry, inspired by Nick’s popular popsicle comes in four delicious flavors and has quickly become a fan favorite. Within just three months, it has become the top-selling item among all of Holiland’s IP-licensed offerings. The immersive in-store display and positive word-of-mouth have further fueled consumer interest and engagement.

Jintian Limited has joined forces with the globally renowned IP, My Little Pony, to provide consumers with safe, healthy, delicious, and fun food-and-play products. We always prioritize product quality, strictly controlling every production step to ensure that each product can withstand the scrutiny of both the market and consumers. At the same time, in the fiercely competitive market, we continuously innovate, keeping up with market trends and listening to the voices of consumers, striving to create high-quality products that meet the demands of the times.

Rose All Day Cosmetics (RADC) - A successful collaboration with The Powerpuff Girls, captivating beauty enthusiasts and animation fans. The launch featured an extraordinary marketing campaign highlighted with OOH branding in Indonesia. Custom-designed train interiors target 1.5 million+ commuters, creating an immersive experience.Extensive retail across 100+ touchpoints at Sociolla outlets. The collaboration achieved phenomenal sales success, sell thru of 10,000+ products within 3 days, generating more than 1 million social views amplifying the reach and engagement. This showcased RADC’s exceptional creativity, seamlessly blending beauty with pop culture, setting a new standard for innovative, high-impact partnerships in the health and beauty industry.

Sofy’s collaboration with Sanrio Characters has redefined period care for young women, blending fun and functionality. By integrating Kuromi’s playful design into Sofy Pocket Magic’s portable packaging, the campaign turned mundane routines into joyful experiences. Promotional gifts like stickers and pad holders, alongside creative Xiaohongshu videos featuring felt crafts and unboxing content, captivated Gen Z audiences. Launched in August 2024, the collection achieved explosive sales across Tmall, Watsons, and others, generating $16.45 million in retail revenue, and 4.28 million units sold by November. The #PocketMagicKuromi hashtag garnered 3.73 million views, while New Year surprise boxes drove over 43,000 daily searches.

The PERFECT DIARY x THE LITTLE PRINCE CO-BRANDED COLLECTION, the first of its co-branded kind in China, integrates the innocent spirit of exploration and story elements from the classic fairy tale, encouraging modern women to break free from labels and explore life through diverse makeup looks, showcasing their unique charm. In technological innovation, Perfect Diary adheres to the concept of Makeup and Skincare Integration. The collection includes BIOTEC ESSENCE SERIES lip products featuring the first patented lip bionic membrane Biolip™ technology, as well as the PERFECT DIARY TRANSLUCENT BLURRING LOOSE POWDER containing the patented antioxidant SmartLOCK™ technology. The PERFECT DIARY x THE LITTLE PRINCE series transcends beauty industry boundaries by collaborating with brands like THE BEAST. Through digital marketing, the brand precisely targets and deliver creative advertisements, reaching tens of millions. Perfect Diary focuses on community management and fan interaction, enhancing the visibility and influence of the co-branded collection comprehensively.

Smartee achieved a remarkable breakthrough by launching the first Disney-licensed clear aligner series, captivating young audiences with innovative products inspired by Frozen and Marvel. This series boosted brand awareness through in-flight advertising on over 1,000 aircraft across 20 countries and regions, reaching 1.75 billion passengers annually. Since its debut in 2022, this series has captured nearly 40% market share in early orthodontics, outperforming imports in Mainland China and ranking among the top three brands. The products are widely available in tier-one to tier-three dental facilities, and over 20,000 consumers have shared positive experiences on social media.

In 2024, Zanmang Loopy joined with the well-known setting spray brand Pramy to launch the highly anticipated black-and-white classic setting spray collaboration. This co-branded setting spray blends Zanmang Loopy's trendy features with Pramy's professional technology. This collaborated product with classic black-and-white design, complemented by the cute and playful Zanmang Loopy character, not only offers both beauty and practicality but also reflects the two brands' high standards of quality and design. The product's total sales have surpassed ¥190 million. With the combined power of strong brand influence and high-quality products, the Zanmang Loopy x Pramy co-branded setting spray is set to continue its success in the market, bringing even more innovation and surprises to consumers in the future.

Restore the classic scenes in the story of the little prince, take the little prince, rose, fox, B612 planet as the design inspiration, skillfully integrate the product function and story scenes with interest, create a three-dimensional and vivid story picture, and by giving each product the classic quotation of the small prince, make the series of products of the small prince both interesting and practical. Fully express the sincere intention of the giver. With deep insight into young people's preferences, combined with years of experience in 3C digital and creative gift product development and supply chain management, MARTUBE has a unique way of product development and creativity.

“As a trendy and fashionable drinkware brand, GERM Coca-Cola co-branded drinkware collection has risen to be the number one seller within drinkware category across multiple E-com platforms in China including Tmall and Tik-Tok. Distribution also includes over 100,000 offline POS, mainly targeting high-end supermarkets/department stores, and more. For this co-branded drinkware collection, more than 9,000 KOLs has posted user generated contents on major social media platforms such as Little Red Book/Weibo. Related content has reached a total of 380 million views. Originating in China, this collection continues to expand across multiple territories including Korea, Japan, and more.”

Kashima Co., Ltd.’s licensing partnership with Crayon Shinchan has been a remarkable success, combining pop-culture appeal with innovative pet products to delight consumers and drive brand growth. This collaboration introduced a diverse range of pet items, from creatively designed beds to toys, showcasing Kashima’s industry-leading quality and design expertise. The product line is now available in over 800 stores across Asia, receiving an enthusiastic market response and significantly enhancing brand influence. This innovative partnership has not only strengthened Kashima’s position in the pet industry but also expanded its presence in international markets.

Beast Kingdom partnered with Squid Game 2 to bring exciting interactive games and over 40 new merchandise items to Taiwan. Iconic elements from the series, such as the “Young-hee” doll, “Front Man,” “Masked Soldier,” and the sugar honeycomb game, have been transformed into collectible and functional items. A standout item, the highly detailed Golden Piggy Bank, has sparked intense demand among fans. This collaboration generated significant excitement, with both interactive experiences and exclusive collectibles appealing to Squid Game fans and collectors. The launch’s success highlights the strong market engagement and fan-driven demand for limited-edition, series-themed memorabilia.

The Suzhou Museum IP, rich in cultural heritage and unique oriental aesthetics, refines cultural elements and aids brands in breakthroughs. Its market recognition and brand value growth reflect the rise of the domestic cultural and museum creative industry. The "Spring River Warmth" series, a collaboration with The BEAST, combines traditional art and modern fragrances. This cross - border cooperation uses digital marketing to attract young consumers, enhancing brand awareness and cultural heritage.

1. First-Ever Wind-Up Toy in the Shinchan Franchise: This series introduces the first wind-up toys in the Crayon Shinchan merchandise lineup. Each figure features a unique movement style, including cycling, body twisting, crawling, and more—offering a diverse and interactive play experience.

2.Faithful Recreation of Iconic Movements: The series meticulously captures Shinchan’s signature movements and gestures from the original anime, effectively “reviving” nostalgia among loyal fans of the franchise.

The Crayon Shinchan Dynamic Shin-Life series achieved remarkable success within just one month of release, surpassing 1 million units sold domestically and gaining over 35 million social media impressions, creating a viral sensation across the internet.

In June 2024, Xintai further expanded ACTION X collection, transforming it a stellar lineup of over 60 Marvel superhero action figures at 1/10 scale. These highly detailed collectibles feature vibrant metallic finishes, 14 movable joints, and LED light-up functions, immersing fans to engage with their favorite characters from the Marvel Cinematic Universe. The collection received positive feedback at 2024 China Toy Expo and was featured on major social media platforms. By year’s end 2024, Xintai sold 510K units, achieving over $8 million in sales and winning multiple toy awards. It also expanded its retail presence and cross-border markets in APAC.

“POP MART’s Labubu Coca-Cola series launched captivating collections blending wintery charm and the iconic spirit of Coca-Cola during the holidays. Featuring “The Monsters,” Labubu and Zimomo, the limited edition collab contained two launches - The Monsters Coca-Cola Figures and The Monsters Coca-Cola Vinyl Plush Blind Box. A number of digital and experiential events were held for the launch, covering cities like Shanghai, Chengdu, Hangzhou, and more. Unboxing videos and user generated content spread globally across social media resulting in 50+ million media impressions. The Labubu Coca-Cola Series is a celebration of joy, adventure, and the magic of the season.”

Robosen’s collaboration with Disney has brought to life the world’s first “living” Buzz Lightyear robot, featuring advanced microchips and ultra-micro servo motors for realistic facial expressions. It includes over 20 authentic features, dual control modes and app programming for diverse gameplay. Launched with multiple TV commercials and influencer collaborations, the first batch of 5,000 units sold out within two months, generating over $2 million in retail sales by the end of 2024. User surveys revealed that 76% purchased due to its appearance and playability, with 82% impressed by its movable eyes and mouth, highlighting its success among fans and consumers.

The My Little Pony collectible trading card series showcases Kayou’s expertise in premium card craftsmanship, featuring stunning artwork, intricate details, and high-quality designs that set a new industry standard. In the past couple of years, the series has taken the market by storm, driving impressive sales. With over a dozen waves already released, it has established a strong presence in both online and offline markets, attracting both young enthusiasts and seasoned collectors. Beyond sales figures, it has evolved into a true cultural phenomenon, fostering a passionate and engaged community of collectors. Currently, products are available across major Asian markets and will expand to global markets soon.

In 2024, alongside the Pony fever spreading from China, Reesee launched My Little Pony plush toys available at all-type retailers from traditional toy chains as TRU to hoppy stores as Miniso. These releases, combined with strategic marketing through KOLs, celebrities, and fan-centric initiatives, generated over 1 billion exposures and achieved GMV of 8M+ USD . Reesee’s well-paced product launches and strong community engagement have maintained consistent popularity and fostered loyal consumer support, highlighting its potential for sustained growth and success in the market.