2026 Online Ballot

What started as a social media manga created by the illustrator Nagano, and named for the main character, Chiikawa has become one of the most beloved characters in Japan today. Chiikawa, along with best friends Hachiware and Usagi, have touched the hearts of millions with the heartwarming and emotional tales of their daily lives. Set in a cozy yet fantastical world, they work hard and sometimes struggle but together they pull each other through andhave fun. Chiikawa is extremely popular on all major Chinese social media. Its official socialmedia accounts in China have amassed over 2.92 million followers.

NetEase Games’ Eggy Party is a globally sensational casual party mobile game, with 600 million registered users worldwide (100 million MAU and 40 million DAU). The hashtag #EggyParty has garnered over 666.6 billion views on Douyin, Kuaishou and other platforms. It has forged in-depth cooperation with world-renowned brands including KFC and Oreo. Its licensed products cover 28 countries and regions, driving the sales of its partners to exceed 8 billion yuan and setting an industry benchmark for the cross-border commercialization of game ips.

Sanrio characters, including Hello Kitty, My Melody, Kuromi, Cinnamoroll, and several characters, is globally recognized and has a strong fan base among 18-35-year-olds, with 65% being from the post-90s generation. In 2025, Sanrio delivered strong performance, with adjusted operating profit up 49.9% and revenue up 39.6% year-on-year, both reaching record highs. Asia market stood out with a remarkable 96.2% surge in profit. During Alibaba Tmall's 1111 Shopping Festival, Sanrio ranked second in IP sales. In November, Sanrio's official social media accounts in China have over 6.41 million followers . Sanrio characters have released more than 22,000 licensed products in 2025.

Shinnosuke Nohara is a 5-year-old boy attending kindergarten. He lives in Kasukabe City, Saitama Prefecture, with five family members: his father Hiroshi Nohara, mother Misae Nohara, little sister Himawari Nohara,and the family dog Shiro. He is Japan's most playful little boy. The manga Crayon Shinchan was first serialized in Futabasha Publishers' "Manga Action" magazine, created by Yoshito Usui. As of 2025, the series' individual volumes have achieved cumulative sales of 55 million copies in Japan, while global sales of related publications and derivative works have reached 135 million copies. The Crayon Shinchan anime began airing in 1992.

The Suzhou Museum IP licensing program has achieved remarkable commercial success, generating RMB 950 million in retail sales through diversified collaborations like the home collection and beauty brand New Year series. Celebrated for cultural authenticity and quality, the products foster deep consumer loyalty. A multi-channel strategy—spanning flagship stores, MINISO, and Alipay—ensures broad accessibility and sustained impact, solidifying the IP's competitive edge.

Disney Japan collaborated with ZOZOTOWN and Yukimasa Ida on this project themed around Mickey and friends. Through Ida’s concept of “Ichigo Ichie,” capturing unrepeatable moments through his own lens, this project expresses a new encounter with Disney. In addition to selling fine art, we transformed his artwork into apparel, figures, crayons, notebooks, and more, developing them into products. Together with Japan’s largest fashion e-commerce platform, ZOZOTOWN, we planned and launched this special collection where Disney, artist Yukimasa Ida, and fashion intersect.

The British Museum has partnered with thousands of domestic and international brands to build a comprehensive commercial ecosystem in China. Through exhibitions, content, and co-branded products, it has developed mature licensing, retail, and digital collectible pathways. Its products are distributed across major online and offline channels, supported by millions of followers on Chinese social media and e-commerce platforms, with total licensed product sales exceeding RMB 350 million.

In 2025, Keith Haring’s legacy came to life through boundary-pushing collaborations. For example, Absolut debuted its first embossed bottle, echoing Haring’s 1980s work, with exciting activations in Asia and around the world. Smart turned electric cars into moving canvases in China. LEGO transformed Haring's famous dancing figures into a 1,700-piece buildable set. Together, these projects reimagine Haring’s art in original, creative, and innovative ways. 

The Museum of Fine Arts, Boston is one of the world’s leading comprehensive museums. In China, it collaborates with major brands across fashion, tech, and lifestyle sectors, including L’Oréal and Pop Mart. Its modern “Masters Series” is particularly popular in the market. Beyond licensing, the museum has developed integrated retail channels, immersive offline experience stores, and digital collectibles with an average 80% sell-through rate, supported by over 3 million followers across platforms.

“In 2025, Coca‑Cola Global Licensing delivered a breakthrough year, expanding its global and Asian market presence through collaborations spanning fashion, culture, music, and design. By aligning product launches with key brand moments and cultural trends, licensing became a powerful brand‑building platform. Partnerships with Converse, Anti‑Social Social Club, Carmed, Popmart Labubu, Snipes, Uniqlo and others generated approximately $1.5 billion in retail sales and over 55 billion impressions. Highlights included the limited‑edition Diet Coke capsule at 1,994 Target stores and the viral TikTok hunt for the Diet Coke Ghost figurine. Extensive global media coverage cemented Coca‑Cola’s influence in shaping modern branded experiences.”

For nearly a century, Mickey Mouse and his friends have been the heart of The Walt Disney Company, delighting generations with timeless charm and playful storytelling. In 2025, Disney launched Mickey in Real Life (IRL) - a unified APAC campaign to authentically reconnect Mickey & Friends with Gen Z through culturally relevant, real-world experiences. Spanning influencer-led launches, exclusive products, J-pop collaborations, a first-ever live concert appearance for 50,000 fans, and landmark sports moments, the campaign brought Mickey from screen to street, reigniting relevance across diverse APAC markets.

Kellogg’s is the global leader in cereals and innovative foods, operating in more than 180 countries and inspiring consumers with trusted brands and meaningful purpose. Across Asia, Kellogg’s has built a strong lifestyle presence through decades of non-food licensing, especially in Japan where the program has operated for over 25 years. Collaborations with major partners such as BANDAI, Medicom Toy, and Adastria have expanded its reach across apparel, accessories, and collectibles. In 2025, licensed products were sold in over 2,000 retail stores. Today, Kellogg’s continues to evolve its nostalgic yet modern designs to engage fans across cultures and generations.

Chupa Chups adheres to the brand spirit of "Forever Fun". It has not only collaborated with high-end luxury brand Fendi to create lollipop pendants and with Buick to launch a New Year pop-up event, but also joined hands with fashion brands IT'SEEME and THERMOS, COFANCY as well as collaborated with Pop Mart and beauty brand Joocyee to create cross-border products, achieving sales of nearly RMB 100 million. It has interacted with millions of fans in China and many other Asian countries in a fun way!

This year, Automobili Lamborghini has achieved remarkable performance in its licensed co-branded products with REDMI in the lifestyle and toy sectors. The REDMI co-branded mobile phones generated sales exceeding 100 million yuan through official channels and social media marketing, even driving up the sales of other series within the K90 lineup. Additionally, umbrellas, strollers, high-precision car models, and children's skateboards have become hot sellers across major sales platforms and offline partner supermarkets, with increased exposure driven by social media engagement. Through diversified marketing strategies, these co-branded licensed products have effectively enhanced the brand influence and market sales of both parties. 

What started as a social media manga created by the illustrator Nagano, and named for the main character, Chiikawa has become one of the most beloved characters in Japan today. Chiikawa, along with best friends Hachiware and Usagi, have touched the hearts of millions with the heartwarming and emotional tales of their daily lives. Set in a cozy yet fantastical world, they work hard and sometimes struggle but together they pull each other through andhave fun. Chiikawa is extremely popular on all major Chinese social media. Its official socialmedia accounts in China have amassed over 2.92 million followers.

2025 was the 70th anniversary of this classic IP with a variety of celebrations in Asia through popular retail channels, promotional F&B activations, exhibitions, public transportation and even a cruise ship on the Pearl River. In June, Miffy's birthday month, there were birthday parties throughout Asia. There were unique products to celebrate this anniversary. Besides the opening of another Miffy store and café in Korea, the Miffy Seoul flagship stores also launched a Miffy Denim edition and in China a collaboration with Jingdezhen, Chinese porcelain capital, came with a collection of Miffy porcelain, including the world largest porcelain Miffy statue.

Zootopia 2 is the highest-grossing animated film in MPA history, No. 8 worldwide, and the top-grossing imported title ever in China. Disney has delivered year-round integrated activations, from more than eight offline campaigns in five cities, where 125+ licensees launched 2,000+ themed products across categories such as consumer robotics, beauty, pet food and beverages with leading chain partners, to digital partnerships with Rednote, Douyin and major e-commerce platforms, including Double 11 initiatives. The global celebration in Zootopia themed land at Shanghai Disney Resort, the world’s first and only Zootopia-themed land, also brought filmmakers and U.S. voice talent to Shanghai.

Doraemon has maintained strong market influence and commercial value. In 2025, the acclaimed "100% Doraemon & FRIENDS" touring exhibition, premium licensing collaborations and diversified content operations have attracted audiences of all ages, especially families and young consumers. High-quality licensed products, immersive experiences and stable content delivery have driven strong commercial performance and brand loyalty. As a leader in character IP commercialization, Doraemon blends classic charm with innovative marketing, setting an industry benchmark and becoming a highly influential entertainment property.

We orchestrated Toy Story 30th across 12 APAC markets as a region-wide franchise milestone to elevate cultural stature and expand fandom ahead of Toy Story 5, securing landmark skyline moments at Tokyo Skytree, Shanghai’s tallest twin towers, Taipei 101’s New Year’s countdown, and a drone show in Hong Kong. This was complemented by exhibitions showcasing vintage and current ranges, themed experiences and mall events featuring meet & greets, limited edition products across all categories, immersive installations, interactive games, themed retail, and social-driven engagement.

Baby Apes is an original virtual IP starring a charming superhero ape. With vivid blue skin, an iconic red cape, and expressive features, its distinctive design quickly wins over families and young audiences. Rooted in positive values, the IP builds strong emotional bonds through engaging short videos and virtual live streaming. It has earned notable recognition and cross-border licensing appeal, showcasing great vitality and promising market potential in the global cultural and creative industry.

Chang'an, once known for its peaceful singing and dancing, the arrival of nations, the hustle and bustle of the Silk Road starting point, and even the playfulness and emotions of every Tang person in the community, still evokes emotions and hopes from both domestic and international audiences today. Beijing Yisheng Culture integrates traffic and channel services to its partners, and Xi'an Museum platform activities have accumulated exposure of over 2 billion yuan. The average sales of partners have increased by 30%, including products that sold out in 25 days. Uncover the stories behind Chang'an and every cultural relic of the Thirteen Dynasties.

British Library, the UK's national library, holds over 170 million items. In 2025, its licensing revenue exceeded US$14million, partnering with brands like CHAGEE, Mr.Love: Queen’s Choice, Tonecheer, Lele Sadoughi and Kuala Lumpur International Airport across fashion, toys, F&B, location based and entertainment. It is building a distinctive global presence, including a strong focus on the Chinese market. From the digital development of themed image collections and cross-border design of licensed products to targeted outreach through online e-commerce and the creation of immersive offline experiences, the British Library continues to innovate and transform. Through younger, more diverse, and globally-oriented approaches, it is integrating into modern life and connecting with users worldwide.

Adopting an innovative "co-creation" model, we deeply explore the Temple of Heaven's "Heaven-Revering Blessings" culture to empower co-branded products from concept to marketing. This approach has delivered proven market success: the Xiaoguan Tea x Temple of Heaven Lunar New Year gift box surpassed 10,000 sets in monthly sales; the "Li" wine x Temple of Heaven edition saw wholesale orders surge by 200%; and Feihe ice cream secured placement in over 2,500 supermarkets, with a 30% sales lift for the co-branded line. These results underscore how our model transforms cultural heritage into tangible market momentum.

POCO FAMILY has been favored by over 220 million fans worldwide, with the spread of its emojis exceeding 14 billion times. It has become a crucial social companion for young users aged 16 to 35 in their daily lives and work. Since 2024, POCO FAMILY has established collaborations with industry leaders such as Mengniu, PIZZAHUT, HONDA, TSL, Tongcheng Travel, QQ, and iFlytek. Offline events have been held in Shanghai, Shenzhen, and Macau, increasing customer traffic by at least 20% and generating breakthrough sales revenue. The collaboration with HONDA also achieved a record-breaking license sales within 20 days.

The KFC and Chiikawa collaboration centres on highly branded toy designs, achieving a deep integration of the IP character with KFC's brand assets through the cross-industry fusion of a food brand and a soothing IP. Leaning on the IP's endearing and companionable qualities, the initiative sparks users to spontaneously generate substantial secondary creative content with strong brand recognition. Meanwhile, themed store decorations craft an immersive, festive offline experience, complemented by coordinated online promotional resources to deliver a unified integrated marketing campaign across both channels.

MINISO deepened its global partnership with Disney through an integrated, full‑funnel campaign for the highly anticipated Zootopia 2, combining in‑film brand placement, exclusive licensed products, and immersive retail experiences. Disney’s announcement that MINISO and MINIMINISO store signage would appear in the film sparked significant global awareness and organic social buzz. Simultaneously, MINISO launched the “Fun Fur Every You!” campaign across major markets, supported by themed pop‑ups, influencer seeding, and over 300 character‑driven products. The campaign rolled out across flagship stores and thousands of themed zones worldwide, driving strong consumer engagement, visibility, and sell‑through performance.

“The Coca‑Cola x Lords Mobile collaboration brought an iconic global brand into a leading strategy game through immersive, in‑game storytelling. Exclusive events, custom skins, and rewards engaged 6.4 million players and delivered a higher concentration of under‑35 players than other collaborations. The campaign generated over 500 million social interactions, achieved a 97% player satisfaction rate, and earned a 4.86 App Store rating. By blending cultural relevance with gameplay innovation, the partnership demonstrated how gaming can effectively connect brands with younger audiences at scale.”

Quick-commerce platform Blinkit collaborated with Disney for a high-impact Children’s Day campaign across India. Leveraging the strong connect of Disney and Marvel with Indian families, the campaign turned everyday deliveries into creative moments of play. Innovative packaging transformed delivery bags into DIY masks, finger puppets and colouring sheets, reimagining functional paper bags as engaging experiences. It encouraged meaningful interaction with children and eco-conscious reuse. Rolled out across 150 cities, the outreach featured Disney & Marvel-themed bags in 50M+ orders and 500K stickers, driving excitement and collectability. The campaign generated 100M+ impressions through in-app integration and front-page print advertising across ten key cities, showcasing the power of licensed storytelling nationwide.

The tbh × Hello Kitty collaboration breaks away from the traditional “cute” narrative of licensed products by integrating the iconic IP into contemporary home aesthetics. It has introduced three themed series—Hello Kitty in the City, Choco Pink, and Happy Holiday—using diverse materials and limited color palettes to present a Hello Kitty image more closely aligned with urban lifestyles. Offline pop-up activations combine limited-edition products, festive packaging, and gift-with-purchase mechanics, enabling consumers to complete a seamless sequence of experience, purchase, and sharing within a single space, significantly enhancing engagement and overall execution of the licensed project.

From June to September 2025, Disney China and Swire Properties launched “Let’s Mickey It Real,” the first campaign spanning all six Swire malls across four Mainland cities. The initiative opened in Shanghai with the global “House of Mouse” event, drawing 300 creators and generating over 300 million impressions, followed by a citywide street takeover. Nationwide pop‑ups, giant installations, and photo spots attracted strong consumer engagement. The campaign welcomed 9.2 million visitors, earned RMB 30 million in media value, and drove 365 million social impressions. Special Mickey and Minnie appearances and brand collaborations, including Li Ning and smart, delivered a seamless 360° retail experience.

To celebrate the 75th Anniversary of Peanuts, Paws Nova invited 13 popculture artists to participate together and developed over 100+ skus of products. To further showcase this collaboration, mall events and 8 themed pop-ups were held in different cities across China including Hong Kong and Macau. The collection features a wide range of Peanuts-inspired artist items, from everyday goods to collectibles. Online Campaign #PeanutsArtForAll fuels buzz by transforming fans into creators and advocates, driving over 1.32M+ impressions of this topic on social media.

From August 2-3, the second "Hi! Sanrio" event, produced by Alifiish, returned with a "Summer Music Party" theme. Spanning 25,000 square meters, the festival featured seven themed zones, 19 IPs, stage battles between characters like Hello Kitty and idol artists, meet-and-greets, and merchandise sales. It attracted over 20,000 attendees, generated nearly 1.4 billion impressions, and saw half of visitors from outside Shanghai. 

The Shanghai stop of the "100% Doraemon & FRIENDS" Touring Exhibition at Jing’an Kerry Centre taps deep into the core value of the IP by seamlessly blending nostalgia with contemporary trends. Its pre-event on Anyi Road received an overwhelming response and became an iconic city-level marketing event. The display of original manga manuscripts and classic animation storyboards stirs up cherished childhood memories, while original animated content endows the timeless classic with brand-new cultural connotations. Technologically, light matrix technology creates an immersive visitor experience, and the Shanghai stop further cooperates with the Oriental Pearl Tower for a themed lighting show to highlight the city’s unique charm. Operationally, driven by cross-border collaboration and targeted marketing, it partners with F&B brands and KOLs to build an integrated online-offline communication ecosystem, setting a benchmark for culture-tourism-commerce integrated IP exhibitions.

CHIlKAWA DAYS is a large-scale themed exhibition in Hong Kong(August 2025) presented by AllRightsReserved, in special cooperation with SPIRALCUTE, INC. Spanning a month at K11 MUSEA and the Tsim Sha Tsui Harbourfront, it offers an immersive journey through "clothing, food, shelter, and action". Highlights include over a hundred 3D sculptures, a 9-meter-tall giant inflatable set, and the global debut of the Hong Kong-exclusive "YUM CHA" Art Collection by CHllKAWA's illustrator Nagano, reimagining characters as classic dim sum. CHlIKAWA DAYS is a landmark city-wide cultural phenomenon.

Hello Kitty Style Childhood Fun Time Series Watch, with exquisite graffiti patterns and various strap materials, are deeply loved by users of all ages. This series deeply integrates the top-stream Hello Kitty image with the functions of watches and the attributes of fashion accessories."From launch to legend: It's topping charts and taking over timelines. The one tool you need to level up people‘s’ social status."

The British Museum partnered with Monologue, a vintage gold jewellery brand under Chow Tai Fook, to launch the 2025 “Romeo & Juliet” collection inspired by the classic tragedy by William Shakespeare. Blending romantic storytelling with contemporary design, the series quickly resonated with young consumers. Following its launch, the collection drove a 50% increase in related category sales and generated over RMB 50 million in revenue, becoming one of the brand’s most influential collaborations and highlighting the commercial potential of cultural IP partnerships.

Li Ning celebrated Toy Story’s 30th anniversary by debuting as the first sports brand on the Toy Story Runway Show at Shanghai Fashion Week. The opening show featured ten looks inspired by iconic characters, blending Disney storytelling with traditional Chinese weaving craftsmanship. These concepts evolved into a full commercial collection of apparel, footwear and accessories, with character‑driven design details integrated throughout. Supported by online and offline campaigns—including a runway show, themed showroom and pop-ups, in‑store displays, and gifting—the collection reached over 1,000 stores, achieved a sell‑through rate 6% above market average, and strengthened Li Ning’s fashion‑forward brand ambitions.

FILA KIDS partnered with Harvard University, merging academic heritage with professional sportswear. The collection features collegiate style and iconic Harvard elements. The innovative "Butterfly Weight-Reduction Backpack" became a market-recognized "top student essential." Targeting elite families with omni-channel distribution, it became the season's fastest-growing line, reinforcing FILA KIDS' leadership in premium children's sportswear.

Originating from Beatrix Potter's timeless 1902 classic, Peter Rabbit™ partnered with leading Chinese children's apparel brand FILA KIDS in 2025. Themes of bravery and adventure have been translated into a playful, practical winter collection. The collaboration has achieved incredible success, launching in over 5,000 offline stores nationwide and across all online platforms, generating nearly $5 million USD in sales. This partnership between a leading activewear brand and the iconic British literary character has captivated the hearts of many, proving the powerful appeal of blending heritage storytelling with contemporary fashion functionality.

You Suan Ru partnered with Gen Z-favorite IP Chiikawa on co-branded packaging and collectibles, targeting young consumers seeking individuality and emotional comfort. The packaging encourages UGC and secondary creation, with integrated online-offline campaigns. Products sold out in 2 seconds on Tmall; Douyin livestream topped beverage rankings for 12 hours, setting a sales record. Total sales surpassed $1.42 million in four days. The campaign generated over 18,000 UGC posts and 3 million interactions—98% from organic traffic with a 97.3% positive sentiment rate.

Since its launch in October 2025, the product has garnered rave reviews from customers. Within the first three months of release, it achieved a GMV exceeding 10 million RMB and sales volume surpassing 8 million boxes.lCurrently, Tala's & Zootopia products have been entered in LKA, NKA, BC, convenience stores, and other national terminal stores, totaling 100,000 outlets. And also covering all major e-com platforms in China. And will next step expand overseas to more Asia markets.

Glico's popular snack brand, Pretz, has partnered with the globally renowned IP, Rilakkuma, to launch the Pretz Classic Retro Milk Coffee series. This cross-border collaboration aims to showcase the Pretz brand philosophy of “Enjoy My Moment” by combining deliciousness with healing power, injecting more relaxing experiences into consumers’ daily lives, and further interpreting Glico’s corporate mission of “A Wholesome Life in the Best of Taste.”

This authorized project integrates the IP’s cuteness into snack packaging and limited-edition merchandise, achieving product-cultural synergy. Technically, customized interactive packaging enhances immersion and spreadability. The full-chain model (online topic + offline pop-ups) boosts brand awareness and sales, setting a food-industry benchmark. First-month exposure exceeded 150M, repurchase rate rose 30%, strengthening youth loyalty. It covers platforms like Tmall, JD.com, and offline supermarkets nationwide, expanding market reach.

Synear Foods partnered with Eggy Party on an innovative product campaign. Breaking technical barriers in the frozen food industry, Synear launched adorable “Eggy”-shaped sticky rice balls and buns. Supported by omni-channel marketing, the campaign reached 2 billion exposures. The series became a bestseller with nearly 100 million pieces sold. Integrating product innovation, IP empowerment and omni-channel marketing, the project upgraded the traditional festival marketing model and set a benchmark for food and entertainment IP collaboration.

The Zootopia 2 × TONYMOLY Collection delivered exceptional retail and digital performance, demonstrating the strong commercial impact of IP-driven beauty collaboration. Following launch at Olive Young, key products and GWP bundles sold out early, generating multiple restock requests due to rapid sell-through. Month-on-month sales increased by 500%, while the Hongdae pop-up doubled foot traffic compared to the previous month. While online product pages accumulated 10 million views. Social impact remained strong, with 90–95% positive Instagram sentiment and increased consumer reviews and organic content creation, proving the IP’s ability to drive conversion, engagement, and brand equity simultaneously.

This collaboration brings together YOJIYA’s trusted Kyoto born skincare and the nostalgic charm of OSAMU GOODS®, creating items that feel approachable, collectible, and culturally special. Beloved YOJIYA formulas remain unchanged, while character driven packaging adds a modern touch. The limited edition lineup (hand creams, oil blotting papers, and pouches) sold out at several stores, supported by placement across all YOJIYA locations and major online platforms. The collaboration resonated with domestic customers and inbound travelers, praised for its giftability, design appeal, and dependable quality. By blending tradition and pop culture, the project offered a fresh, inclusive way to enjoy skincare.

The Runpei X Sanrio characters collaboration "Garden Castle" series innovatively adopts high-quality aluminum tube material combined with character-exclusive illustrations, featuring bright colors and continuing Sanrio's cute genes, enhancing visual recognition to the fullest. And it also has launched two forms of hand cream gift boxes. The sales volume strongly topped the personal care hand cream category list on both Douyin and Tmall platforms. Runpei has a full coverage of both online and offline channels. It has been unanimously recognized for its packaging appearance, product efficacy, cost-effectiveness, and social attributes, forming a positive feedback loop driven by both "appearance and performance".

Nanjing Laiyu Optical's EYEPONY x Le Petit Prince color contact lenses collection (launched in Apr 2025) achieved $7.17M in retail sales (exceeding target by over 100%). Its "44 Sunsets" design, inspired by a touching chapter of the classic novella, sold over 10,000 units per month and garnered 9.3M views on Rednote (Little Red Book). The 100% online strategy has set a new benchmark for licensing in the health/personal care category.

The Suzhou Silk Museum x Florasis collaboration generated RMB 80 million in sales, capturing significant market share in the cultural beauty segment. Celebrated for authentic silk-inspired design and cultural depth, the collection achieved exceptional consumer satisfaction and strong loyalty. Leveraging the museum's innovative "pattern digitization" licensing model alongside Florasis's omni-channel strategy—integrating online flagship stores with offline experiences—the project amplified its market impact and secured a competitive breakthrough.

This year, the REDMI K90 Pro Max Champion Edition IP project has maintained a steady growth in market performance. An omni-channel sales strategy and extensive marketing have boosted its exposure, driving sales of the entire REDMI K90 series. By week 51 of 2025, cumulative sales exceeded 965,000 units.

Robosen introduced the world’s first smart art toy platform featuring a detachable universal base with interchangeable Disney IP figures. Its Toy Story's 30th Anniversary Robosen Mini Robot Set showcases next‑level innovation, transforming Buzz Lightyear, Woody, and Lotso from static figures into interactive companions with authentic voiceovers and motion. Powered by robotic servos, the figures support cross‑character interaction and user‑programmed actions, creating a dynamic, upgradable ecosystem. The collection became top seller at Toy Story 30th Anniversary pop‑ups, generated over RMB 30 million in global sales in its first quarter, and expanded to 1,000+ retailers worldwide with strong fan buzz on rednote.

Pigeon leveraged Zootopia’s cross‑generational appeal to launch Zootopia‑themed feeding bottles and children’s skincare in 2025, featuring 3D Nick and Judy caps, ergonomic handles, and playful hygiene storytelling. Aligned with the Zootopia 2 theatrical release, the collection gained strong visibility—over 3,000 rednote posts in 90 days and Kidswant pop‑ups generating 29 million exposures, 3.64 million target users, and 210,000 interactions. Becoming Pigeon’s best‑performing IP collaboration within three months, it drove expanded Kidswant partnerships across 60+ stores. From October to December 2025, retail sales exceeded USD 6.46 million, surpassing 150% of the annual target.

MARTUBE, in partnership with The Little Prince, developed a creative gift series that blends IP storytelling with product functionality in 2025. Inspired by the classic tale, it has topped creative gift charts on Taobao, Tmall, and Douyin since launch. The collection achieved over 300,000 searches and nearly 30 million exposures online, with retail sales exceeding USD 10 million — surpassing targets by 26% to 50%. Social media buzz continues, and the products are widely available across premium channels. They are popular in mainland China, Hong Kong, Macau, and Taiwan, and have also swept into Southeast Asia.

TVS Motor Company redefined India’s two-wheeler category with Marvel-inspired vehicles - combining performance and pop-culture, the brand built strong resonance with GenZ. The innovative TVS Marvel Super Squad range - an industry-first-long-term collaboration - merges technology, design and storytelling in a high-involvement category. In 2025, the range expanded with Deadpool, Wolverine, Captain America variants, making it the largest Marvel-themed two-wheeler lineup (total nine variants). Launches leveraged fandom moments, driving engagement through integrated campaigns, dealership activations. 2025 results show accelerated growth, contributing incremental ~24% of total sales. Retailed through 4000+ dealerships across 1000+ cities, launches delivered 22M+ impressions and 180K+ engagements.

A world of exquisitely crafted and unique figurines awaits you in a capsule that costs just $3.

The product design incorporates summer elements such as pineapples and crabs, with a skin tone that deepens under sunlight, perfectly capturing the vibe of a beach vacation. Compatible with 15cm doll clothing, it offers great playability.

The VIPO Miffy Halloween Blind Box series combines the classic Miffy image with Halloween elements, conveying both mysterious atmosphere and festive joy. While in special dress, this collection does not lose the brand's core culture of 'less is more.' Miffy still maintains her cuteness and charm, meanwhile bringing fans a brand new experience. The series has garnered over ten million exposures online, and has created highly active UGC, with content focused on 'unboxing surprises,' 'cute displays,' etc. This has built a communication loop of 'interest - purchase - share,' becoming a key amplifier for enhancing brand reputation and user engagement.

The Suzhou Museum x Alipay Membership collaboration in the "Toys or Novelties" category transforms cultural engagement into creative toy products. Members can redeem these exquisitely designed items—featuring iconic Suzhou Museum aesthetics—through the Alipay. Building on the innovative "AR treasure hunt," this partnership leverages Alipay's vast digital platform to make museum culture accessible to millions. This novel integration of a membership ecosystem with cultural product distribution sets a new benchmark for museum licensee partnerships, driving both cultural outreach and product innovation.

In 2025, MINISO achieved a breakthrough year in Disney themed toys, delivering exceptional scale, creativity, and commercial results. Across 4,200+ stores, it launched 62 collectible series from 21 Disney franchises, reaching around 1 million units sold. Innovations such as vinyl plush, interactive functional formats, and a new 5–6 cm mini size brought fresh appeal to fans and collectors. Viral social campaigns and immersive in‑store activations further fueled nationwide demand. Reaching young consumers, collectors, and families at mass‑market scale, generated over USD 65 million in revenue with 98% year‑on‑year growth—making it one of the fastest‑growing Disney collectible toy businesses.

This collaboration marked successful integration of a cute anime IP with a premium stationery brand. By seamlessly blending Kuromi’s iconic black cape and pink skull motifs with LAMY’s sleek,streamlined pen design, the series delivered a product that perfectly balances edgy style with exceptional writing performance. Going far beyond superficial logo placements typical of most IP collaborations, the collection meticulously recreated Kuromi’s three-dimensional form and expressive character details, achieving an exceptionally high-fidelity, lifelike embodiment of the beloved IP.